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Indian Movie Rental via Kissa Shuru Talkies STICK in Villages

Executive Summary

Business idea

Provide affordable rental service of new-release Indian movies to village audiences in India through Kissa Shuru Talkies STICK loaded with exclusive content.

Target market

Rural India villages with limited internet connectivity.

Pricing

Rs 49 to Rs 99 per movie rental for full family.

Unique selling points

Same-day release as Movie hall, offline playback, no availability on web, revenue sharing with Producer.

Goal

Create a decentralized, DRM-secure distribution network via local shops to monetize new Indian Movies in untapped rural markets.

Market Analysis

Market need

Rural areas face poor internet, limiting access to streaming platforms.

Audience

Marathi-speaking villagers interested in new movies at affordability.

Market size

Maharashtra has over 42,000 villages, where Movie halls are more than 15 Km distance. And all India has more than 5 Lac villages.

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